Master of Business Administration (MBA) in Digital Marketing and Customer Analytics

Master's Degree


Course Structure

1st Year 2nd Year
Semester 1 Semester 2 Semester 3 Semester 4


    Organization Behaviour
    Course Code : MBA101 Type : Compulsory Credit : 3
    Accounting for Management
    Course Code : MBA102 Type : Compulsory Credit : 3
    Managerial Economics
    Course Code : MBA103 Type : Compulsory Credit : 3
    Marketing Management
    Course Code : MBA104 Type : Compulsory Credit : 3
    Information Technology for Managers
    Course Code : MBA105 Type : Compulsory Credit : 3
    Quantitative Techniques in Management
    Course Code : MBA106 Type : Compulsory Credit : 3
    ANANDAM-I
    Course Code : AND001 Type : Compulsory Credit : 2
    Managerial Communication-I
    Course Code : MBA112 Type : Compulsory Credit : 2
    Behavioral Science – I
    Course Code : BSS111 Type : Behav. Science Credit : 1
    Business Communication – I
    Course Code : BCS111 Type : Business Comm. Credit : 1
    French
    Course Code : FLN111 Type : FBL Credit : 2
    German
    Course Code : FLG111 Type : FBL Credit : 2
    Spanish
    Course Code : FLS111 Type : FBL Credit : 2
    Chinese
    Course Code : FLC111 Type : FBL Credit : 2

 


    Legal Aspects of Business
    Course Code : MBA292 Type : Compulsory Credit : 3
    Economic Analysis
    Course Code : MBA210 Type : Compulsory Credit : 3
    Business Research Methods
    Course Code : MBA281 Type : Compulsory Credit : 3
    Operations Management
    Course Code : MBA205 Type : Compulsory Credit : 3
    Business Modeling and Analytics
    Course Code : MBA211 Type : Compulsory Credit : 3
    Human Resource Management
    Course Code : MBA201 Type : Compulsory Credit : 3
    Financial Management
    Course Code : MBA202 Type : Compulsory Credit : 3
    ANANDAM-II
    Course Code : AND002 Type : Compulsory Credit : 2
    Managerial Communication-II
    Course Code : MBA225 Type : Compulsory Credit : 2
    Behavioral Science – II
    Course Code : BSS211 Type : Behav. Science Credit : 1
    Business Communication – II
    Course Code : BCS211 Type : Business Comm. Credit : 1
    French
    Course Code : FLN211 Type : FBL Credit : 2
    German
    Course Code : FLG211 Type : FBL Credit : 2
    Spanish
    Course Code : FLS211 Type : FBL Credit : 2
    Chinese
    Course Code : FLC211 Type : FBL Credit : 2

 


    Entrepreneurship & New Venture Creation
    Course Code : MBA353 Type : Compulsory Credit : 3
    ANANDAM-III
    Course Code : AND003 Type : Compulsory Credit : 2
    Summer Internship
    Course Code : MBA350 Type : Compulsory Credit : 9
    Business Communication – III
    Course Code : BSC311 Type : Compulsory Credit : 1
    Behavioral Science – III
    Course Code : BSS311 Type : Compulsory Credit : 1
    PROGRAMMING WITH PYTHON
    Course Code : MBA385 Type : Elective Credit : 3
    Post - Harvest Management
    Course Code : MBA311 Type : Elective Credit : 3
    Agricultural Input Marketing
    Course Code : MBA312 Type : Elective Credit : 3
    Rural Marketing
    Course Code : MBA313 Type : Elective Credit : 3
    Social Banking & Micro Finance
    Course Code : MBA380 Type : Elective Credit : 3
    Agribusiness and Rural Environment
    Course Code : MBA383 Type : Elective Credit : 3
    Cost and Management Accounting
    Course Code : MBA318 Type : Elective Credit : 3
    Large Scale Investment
    Course Code : MBA319 Type : Elective Credit : 3
    International Finance
    Course Code : MBA320 Type : Elective Credit : 3
    Security Analysis & Portfolio Management
    Course Code : MBA322 Type : Elective Credit : 3
    Fixed Income Investments
    Course Code : MBA379 Type : Elective Credit : 3
    Industrial Relations & Labor Laws
    Course Code : MBA324 Type : Elective Credit : 3
    Performance & Competency Management
    Course Code : MBA325 Type : Elective Credit : 3
    Strategic Human Resource Management
    Course Code : MBA326 Type : Elective Credit : 3
    HR Audit & HR Information Systems
    Course Code : MBA329 Type : Elective Credit : 3
    General Human Psychology
    Course Code : MBA377 Type : Elective Credit : 3
    Compensation & Reward Management
    Course Code : MBA378 Type : Elective Credit : 3
    Recruitment, Selection, Training & Development
    Course Code : MBA390 Type : Elective Credit : 3
    Export Import Documentation & Logistics
    Course Code : MBA336 Type : Elective Credit : 3
    International Economics & Policy
    Course Code : MBA340 Type : Elective Credit : 3
    WTO & International Regulatory Environment
    Course Code : MBA371 Type : Elective Credit : 3
    International Business Strategy
    Course Code : MBA372 Type : Elective Credit : 3
    Growth Prospects of Thrust Areas of Indian Exports
    Course Code : MBA373 Type : Elective Credit : 3
    International Cross Cultural Management
    Course Code : MBA391 Type : Elective Credit : 3
    Consumer Behavior
    Course Code : MBA360 Type : Elective Credit : 3
    Product & Brand Management
    Course Code : MBA361 Type : Elective Credit : 3
    Advertising & Sales Promotion
    Course Code : MBA362 Type : Elective Credit : 3
    Marketing Research
    Course Code : MBA374 Type : Elective Credit : 3
    Retail & Mall Management
    Course Code : MBA375 Type : Elective Credit : 3
    Digital Marketing
    Course Code : MBA376 Type : Elective Credit : 3
    Sales Management
    Course Code : MBA392 Type : Elective Credit : 3
    E Commerce and Online Business Models
    Course Code : MBA331 Type : Elective Credit : 3
    Digital Marketing Strategies
    Course Code : MBA332 Type : Elective Credit : 3
    Digital Branding and Engagement
    Course Code : MBA333 Type : Elective Credit : 3
    Digital Marketing Analytics
    Course Code : MBA334 Type : Elective Credit : 3
    DATA SCIENCE
    Course Code : MBA386 Type : Elective Credit : 3
    ARTIFICIAL INTELLIGENCE
    Course Code : MBA387 Type : Elective Credit : 3
    Big Data Analytics
    Course Code : MBA388 Type : Elective Credit : 3
    French
    Course Code : FLN311 Type : FBL Credit : 2
    German
    Course Code : FLG311 Type : FBL Credit : 2
    Spanish
    Course Code : FLS311 Type : FBL Credit : 2
    Japanese
    Course Code : FLJ311 Type : FBL Credit : 2
    Chinese
    Course Code : FLC311 Type : FBL Credit : 2

 


    Social Media Marketing
    Course Code : MBA441 Type : Credit : 3
    Content Marketing
    Course Code : MBA442 Type : Credit : 3
    Consumer Behaviour in Digital World
    Course Code : MBA443 Type : Credit : 3
    Strategic Management
    Course Code : MBA451 Type : Compulsory Credit : 3
    Dissertation
    Course Code : MBA455 Type : Compulsory Credit : 9
    Agricultural Risk Management
    Course Code : MBA405 Type : Elective Credit : 3
    Food Processing Management
    Course Code : MBA406 Type : Elective Credit : 3
    Marketing Models in Agribusiness
    Course Code : MBA408 Type : Elective Credit : 3
    Agricultural Marketing Management
    Course Code : MBA409 Type : Elective Credit : 3
    Financial Engineering
    Course Code : MBA414 Type : Elective Credit : 3
    Strategic Financial Management
    Course Code : MBA472 Type : Elective Credit : 3
    Behavioral Finance
    Course Code : MBA473 Type : Elective Credit : 3
    Management of Financial Institutions
    Course Code : MBA497 Type : Elective Credit : 3
    Social & Industrial Psychology
    Course Code : MBA419 Type : Elective Credit : 3
    Organization Structure, Design & HR Planning
    Course Code : MBA420 Type : Elective Credit : 3
    Global Human Resource Management
    Course Code : MBA422 Type : Elective Credit : 3
    Organizational Change & Development
    Course Code : MBA496 Type : Elective Credit : 3
    Global Outsourcing: Issues & Perspective
    Course Code : MBA430 Type : Elective Credit : 3
    International Marketing
    Course Code : MBA431 Type : Elective Credit : 3
    Foreign Trade Policy
    Course Code : MBA433 Type : Elective Credit : 3
    International Business & Practices
    Course Code : MBA495 Type : Elective Credit : 3
    Customer Relationship Management
    Course Code : MBA463 Type : Elective Credit : 3
    Supply Chain Management
    Course Code : MBA471 Type : Elective Credit : 3
    Marketing of Services
    Course Code : MBA494 Type : Elective Credit : 3
    Data Science with R
    Course Code : MBA452 Type : Elective Credit : 3
    Data Visualization
    Course Code : MBA453 Type : Elective Credit : 3
    Blockchain technologies and Application
    Course Code : MBA454 Type : Elective Credit : 3

 

  • Application Fee
    0
  • Tution Fee
    368000
  • Process Time
    30 Days
  • Program Duration
    24 Months
  • Eligibility:
  • Graduation (min 50%) plus National/State MBA Entrance Exam score or Amity Test.
  • SKYPE Interview in lieu of personal appearance at campus.
  • Minimum CGPA Required:50